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Direct Line - Cut Out The Middleman

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

As with a lot of brands and organisations, Direct Line undoubtedly views television as a significant channel for building a dialogue with consumers. We plan to collect every Direct Line ad aired in the UK since September 2006, when we launched. We’re not going to pass any judgement about which ads are hot and which ads are not. In our book that’s one for you. Instead we’re making it easy for you to enjoy Direct Line advertisments whenever you want to. In our experience, quite often the adverts form the most enjoying part of an evening in front of the box. And no advertising archive would ever be complete in the absence of a sprinkling of Direct Line advertisements. So be of good faith that every time there’s a new Direct Line ad, you’re sure to be able to watch it on tellyAds.