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Direct Line - Cut Out The Middleman

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Similarly to most other organisations, Direct Line undoubtedly views television as a significant channel for building a dialogue with consumers. We plan to collect every Direct Line ad aired in the UK since September 2006, when we launched. We aren’t setting out to make claims about what’s good advertising and what isn’t. That’s a call for you to make. Instead we’re making it easy for you to sit through Direct Line adverts whenever you want to. It’s our heartfelt belief that quite often the adverts form the most enjoying part of an evening in front of the box. And no proper ad collection would be all-embracing in the absence of a sprinkling of Direct Line commercials. So you can have peace of mind that every time there’s a new Direct Line ad, you’re sure to be able to watch it on tellyAds.