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Apple - iPhone

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

In common with most brands, Apple clearly recognises TV as an essential tool for developing a relationship with audiences. We’re aiming to get together a catalogue of every Apple ad transmitted in Britain since the autumn of 2006, when tellyAds was launched. We aren’t setting out to make claims about what’s good advertising and what isn’t. In our book that’s one for you. Instead we’re making it easy for you to see Apple advertising whenever you get the urge. In our humble opinion, sometimes the adverts are the best thing on television. And no proper ad collection could be called complete in the absence of a few Apple ads. So be of good faith that every time there’s a new Apple ad, you’re pretty likely to be able to track it down here at tellyAds.