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Ikea - Launch

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

In common with most brands, Ikea approaches television as a crucial mechanism for developing a relationship with audiences. We plan to collect every Ikea commercial aired in the United Kingdom since September in 2006, when we set up in business. We’re in no sense making judgements about good and not-so good advertising. That’s a call for you to make. Instead of that our focus is on making things easy for you to enjoy Ikea ads whenever you wish. In our humble opinion, it’s not rare for the commercials to make the best TV viewing. And no proper ad collection could be comprehensive in the absence of a sprinkling of Ikea advertising. So be fully reassured that the next time there’s another Ikea ad, you’ll be able to find it here on tellyAds.