This text will be replaced

H&M - Kylie

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Similarly to most other organisations, H&M approaches television as a crucial mechanism for building a dialogue with consumers. Our goal is to assemble a collection of every H&M advert transmitted in Britain since the autumn of 2006, when our website went live. We’re not going to pass any judgement about what is good advertising and what is not-so good. In our book that’s one for you. Instead we want to make it easy for you to view H&M adverts whenever you choose. In our view, it’s not rare for the commercials to make the best TV viewing. And no advertising archive could be comprehensive in the absence of a sprinkling of H&M advertisements. So rest assured that the next time there’s another H&M advert, you’ll almost certainly find it here to watch on tellyAds.