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I Can't Believe It's Not Butter - Ozzy

(10 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Just like most other brands, I Can't Believe It's Not Butter clearly recognises TV as an essential tool for getting their voice heard by a wide audience. We plan to collect every I Can't Believe It's Not Butter commercial transmitted in Britain since the autumn of 2006, when the tellyAds site first saw the light of day. We’re in no sense making judgements about which ads are hot and which ads are not. We reckon you’ll make a pretty good job of that yourself. We want instead to make it a piece of cake for you to watch I Can't Believe It's Not Butter advertisments whenever you get the urge. In our experience, it’s not rare for the commercials to make the best TV viewing. And no ad archive worthy of its name would ever be complete in the absence of a few I Can't Believe It's Not Butter commercials. So rest assured that whenever there’s a new I Can't Believe It's Not Butter ad, you are certain to find it on tellyAds.