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Ikea - Silence The Critics

(60 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

As with a lot of brands and organisations, Ikea approaches television as a crucial mechanism for building a dialogue with consumers. We’re aiming to get together a catalogue of every Ikea ad aired in the UK since September 2006, when tellyAds was launched. We’re not going to pass any judgement about which ads are hot and which ads are not. That we believe is your job. We want instead to make it a piece of cake for you to sit through Ikea adverts whenever you choose. In our view, it’s not uncommon to find that the adverts are the best thing on the box. And no proper ad collection would ever be complete without some Ikea ads. So be of good faith that the next time there’s another Ikea advert, you are certain to find it on tellyAds.