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Apple - iPhone X

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

In common with most brands, Apple clearly recognises TV as an essential tool for building a dialogue with consumers. Our goal is to assemble a collection of every Apple advert aired in the UK since September 2006, when we set up in business. We’re in no sense making judgements about good and not-so good advertising. In our book that’s one for you. Instead we want to make it easy for you to see Apple advertising whenever you want to. In our experience, often the commercials are the most entertaining part of watching TV. And no archive of commercials could be comprehensive in the absence of a few Apple advertising. So be fully reassured that whenever there’s a new Apple ad, you’re sure to be able to watch it on tellyAds.