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Ikea - Relax Into Greatness

(60 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Like many organisations, Ikea approaches television as a crucial mechanism for building a dialogue with consumers. The plan is for us to compile a comprehensive collection of each Ikea commercial aired in the UK since September 2006, when our website went live. We aren’t setting out to make claims about what is good advertising and what is not-so good. In our book that’s one for you. Rather we’d like to make things straightforward for you to sit through Ikea advertisments whenever you get the urge. It’s our heartfelt belief that it’s not rare for the commercials to make the best TV viewing. And no ad archive worthy of its name would ever be complete without a handful of Ikea commercials. So you can have peace of mind that whenever there’s a new Ikea ad, you’ll almost certainly find it here to watch on tellyAds.