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John Lewis - Monty The Penguin

(120 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

As with a lot of brands and organisations, John Lewis clearly recognises TV as an essential tool for building a dialogue with consumers. Our goal is to assemble a collection of every John Lewis commercial transmitted in Britain since the autumn of 2006, when tellyAds was launched. We aren’t setting out to make claims about which commercials are great and which aren’t. That’s a call for you to make. We want instead to make it a piece of cake for you to enjoy John Lewis advertising whenever you want to. In our humble opinion, often the commercials are the most entertaining part of watching TV. And no collection of advertisements would be all-inclusive without some John Lewis advertisements. So you can have peace of mind that every time there is another John Lewis commercial, you’re sure to be able to watch it on tellyAds.