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John Lewis - Christmas 2013 - The Bear & The Hare

(120 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Just like most other brands, John Lewis clearly recognises TV as an essential tool for building a dialogue with consumers. The plan is for us to compile a comprehensive collection of each John Lewis advertisement broadcast in Great Britain since 9/2006 when tellyAds was launched. We’re not going to pass any judgement about what is good advertising and what is not-so good. That we believe is your job. Instead we want to make it easy for you to sit through John Lewis advertising whenever you want to. In our view, it’s not uncommon to find that the adverts are the best thing on the box. And no ad archive worthy of its name would ever be complete in the absence of a few John Lewis ads. So be of good faith that every time there’s a new John Lewis advert, you are certain to find it on tellyAds.