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Ikea - Pillow Fight

(60 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Just like most other brands, Ikea approaches television as a crucial mechanism for developing a relationship with audiences. We plan to collect every Ikea advert aired in the United Kingdom since September in 2006, when we launched. We aren’t setting out to make claims about what is good advertising and what is not-so good. We reckon you’ll make a pretty good job of that yourself. Rather we’d like to make things straightforward for you to enjoy Ikea ads whenever you get the urge. In our humble opinion, often the commercials are the most entertaining part of watching TV. And no archive of commercials would be all-inclusive in the absence of a few Ikea advertisements. So be fully reassured that the next time there’s another Ikea advert, you’ll almost certainly find it here to watch on tellyAds.