This text will be replaced

Ikea - Pillow Fight

(60 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Just like most other brands, Ikea clearly recognises TV as an essential tool for getting their voice heard by a wide audience. We plan to collect every Ikea commercial aired in the United Kingdom since September in 2006, when our website went live. We’re not going to pass any judgement about what is good advertising and what is not-so good. That’s a call for you to make. We want instead to make it a piece of cake for you to view Ikea adverts whenever the urge strikes you. In our opinion, often the commercials are the most entertaining part of watching TV. And no advertising archive could be called complete in the absence of a sprinkling of Ikea ads. So take it from us that every time there’s a new Ikea advert, you’re pretty likely to be able to track it down here at tellyAds.