This text will be replaced

Waitrose - Heston & Delia - Mother's Day

(40 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Like many organisations, Waitrose undoubtedly views television as a significant channel for talking to the world at large. The plan is for us to compile a comprehensive collection of each Waitrose ad aired in the UK since September 2006, when we launched. We’re not going to pass any judgement about what’s good advertising and what isn’t. That’s a call for you to make. Instead of that our focus is on making things easy for you to sit through Waitrose advertising whenever you get the urge. In our view, it’s not rare for the commercials to make the best TV viewing. And no archive of commercials could be called complete in the absence of a few Waitrose ads. So be fully reassured that the next time there’s another Waitrose ad, you are certain to find it on tellyAds.