This text will be replaced

Waitrose - Heston & Delia - Icelandic Cod

(60 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

Similarly to most other organisations, Waitrose clearly recognises TV as an essential tool for communicating with the marketplace. We plan to collect every Waitrose advert transmitted in the United Kingdom since Sept 06, when our website went live. We’re not going to pass any judgement about which commercials are great and which aren’t. In our book that’s one for you. We want instead to make it a piece of cake for you to sit through Waitrose adverts whenever the urge strikes you. In our experience, often the commercials are the most entertaining part of watching TV. And no advertising archive would be all-inclusive in the absence of a few Waitrose ads. So be of good faith that the next time there’s another Waitrose advert, you’re pretty likely to be able to track it down here at tellyAds.