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I Can't Believe It's Not Butter - Is Better!

(30 seconds)

If it's j-e-r-k-y first time you view it, it's probably because of your connection speed. Doh. Play it a second time and it should be smoother.

In common with most brands, I Can't Believe It's Not Butter clearly recognises TV as an essential tool for building a dialogue with consumers. We’re aiming to get together a catalogue of every I Can't Believe It's Not Butter advertisement aired in the UK since September 2006, when tellyAds was launched. We’re not going to pass any judgement about what is good advertising and what is not-so good. That we believe is your job. We want instead to make it a piece of cake for you to view I Can't Believe It's Not Butter adverts whenever you want to. In our humble opinion, sometimes the adverts are the best thing on television. And no ad archive worthy of its name would be all-embracing in the absence of a sprinkling of I Can't Believe It's Not Butter advertising. So rest assured that every time there’s a new I Can't Believe It's Not Butter ad, you’re pretty likely to be able to track it down here at tellyAds.